‘Rock On’ - The unique music launch

It was an entirely different and one of its kind music launch. Talking about the music launch of ‘Rock On!’ this Monday night at Infinity Mall on Andheri Link Road in north-west Mumbai, the audience was mesmerized by the live performance of Shankar, Ehsaan, Loy and Farhan Akhtar.

The show couldn’t get better when Farhan Akhtar himself took to the mike and rocked the venue with two foot-tapping numbers from the movie. Farhan plays the role of the lead singer in the movie and sings as many as five out of nine songs in it.

Directed by Abhishek Kapoor and produced by Ritesh Sidhwani and Farhan Akhtar, ‘Rock On!! marks the debut of Farhan Akhtar and Prachi Desai. The film also stars Arjun Rampal, Purab Kohli, Shahana Goswami and Luke Kenny who were all present for the launch. Proud father Javed Akhtar along with Big Music representative Kulmeet Makkar unveiled the music album.

“We have worked with Shankar, Ehsaan, Loy and Javed saab earlier. So the process of creating music for ‘Rock On’ was all the more fun. It is a youth-oriented film. The music needed a distinct sound, keeping in mind contemporary appeal along with melodious tracks,” said Ritesh Sidhwani on the occasion.

Source : http://www.bollywood-stars.net/